Ayelor · Design direction · August 2026
Both current builds — the Vercel one and ayelor.com — run the same template underneath: near-black ground, one gold accent, monospace section numbers, gradient-glow panels, one long scroll. These three are worked out as full pages so the difference is visible rather than described.
The trade office, not the tech deck. Manila stock, condensed caps, nameplate blue. Job strip instead of a nav bar, findings as ruled rows with status chips, the eight pieces as a parts inventory, Hope as an equipment nameplate.
Direction BSchematicOpen →Show the system as a system. Blueprint indigo, mono only. The loop is an actual drawing — nodes, connectors, dashed return path, numbered notes on leader lines, title block as the footer.
Direction CRegisterOpen →Institutional, for the public-sector door. Paper, oxblood, serif. Double-rule masthead, two-column abstract, § clauses, and a register of particulars with the unresolved entries marked pending rather than hidden.
Direction A · in motionDispatch, movingOpen →A with movement: masked headline reveal, SYSTEM split per letter, eight drifting line-art props on scroll parallax, and the findings chips flipping Broken → Fixed as each row enters view. CSS transforms and IntersectionObserver — no motion library.
Recommendation: A as the main site, C as a separate public-sector page, B's diagram folded into A as one section.
No gold, no gradients, no blur, no glow in any of the three.
Fonts are system stand-ins. The real faces — Trade Gothic Condensed No. 18 or Söhne Schmal (A), Monument Grotesk Mono or Simplon Mono (B), Lyon Text or Freight Text Pro (C) — are licensed, and that is a real line item before build.
Two things unresolved: which legal entity name the footer carries, and whether the "at capacity, no phone sales" framing stays — it currently argues against the missed-call product we sell.